‘Bolt’ Holds, ‘Twilight’ Fades
by Brandon Gray
December 1, 2008
Last weekend, Twilight's opening was over two and half times the size of Bolt's . Over the three-day Thanksgiving weekend, their grosses were neck-and-neck. Bolt maintained the same level of business as its opening, while Twilight fell precipitously. The diverging paths speak to the kinds of movies they are: family movies play strongly on Thanksgiving, while movies with excited fan bases or that are part of the vampire sub-genre burn through much of their demand in their first weeks.
Landing in second place behind Four Christmases, Bolt barked up $26.6 million, a smidgen more than its debut. Though its $66.8 million ten-day tally is lower than many family movies that opened the weekend before Thanksgiving at the same point, its hold was better than Happy Feet, National Treasure and How the Grinch Stole Christmas among others. Also enjoying the family bounty of the holiday was Madagascar: Escape 2 Africa, which eased nine percent to $14.2 million for $159.1 million in 24 days, though it does appear to be slightly trailing its predecessor in terms of attendance through the same point.
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