Four Christmases

‘Four Christmases’ Rushes Thanksgiving
by Brandon Gray
December 1, 2008

Four Christmases visited the top spot, bearing solid numbers, but Thanksgiving weekend as a whole lulled to a ten-year low in terms of attendance, coming in slightly below last year. Other than the commercially well-trodden comedy of Four Christmases, Thanksgiving also saw the openings of two modestly appealing titles, the ambitious Australia and the unambitious Transporter 3. Contributing to the down weekend was the flame-out of last weekend's top grosser, Twilight.

Debuting in the same ballpark as the similar Meet the Parents when adjusted for ticket price inflation, Four Christmases gathered $31.1 million over the three-day weekend on approximately 4,600 screens at 3,310 locations for a five-day tally of $46.1 million. Since business is inflated on Thanksgiving, leading to precipitous drops the weekend after, it is unlikely that Four Christmases will have the staying power of Meet the Parents. It has, though, laid claim to the highest-grossing start for a non-kids-oriented, Christmas-themed movie. The picture's marketing displayed the same type of dysfunctional family humor as the Meet the Parents movies, Christmas Vacation and other hits, this time with popular actors Reese Witherspoon and Vince Vaughn. It was also undemanding in its running time (a scant 82 minutes), offering amusement for mostly adults over the holiday. According to distributor Warner Bros.' exit polling, 65 percent of the audience was female, 57 percent was over 25 years old, and 30 percent was classified as families.

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