Twilight

‘Twilight’ Tingles at Midnight
by Brandon Gray

Harry Potter and the Half-Blood Prince may have exited the pre-Thanksgiving weekend for warmer climes, but two sizable pictures filled the vacancy. Vampire romance Twilight flits onto around 6,000 screens at 3,419 theaters, while computer-animated comedy Bolt zips onto approximately 5,300 screens at 3,651 theaters. Holdover Madagascar: Escape 2 Africa remains the widest release on around 6,100 screens at 4,007 venues, and last weekend's top grosser, Quantum of Solace, holds onto around 5,800 screens at 3,458 venues.

In early showings starting at midnight, Twilight posted blistering returns, grossing over $7 million. The picture had been buzzed about for months, and, thus far, the earnings have lived up to the hype. For perspective, Twilight's early Friday grosses tripled Quantum of Solace at the same point, but bear in mind that these movies cater to different audiences, and different audiences mean different gross patterns. Twilight's primary demographics are young and female, and the last event movie for women, the older-skewing Sex and the City, earned around $2.5 million in its early midnight shows, and tallied $57 million by the end of its first weekend. Twilight is distributed by Summit Entertainment, which previously had success with young females as a producer of the Step Up movies.

Produced for $37 million, Twilight is based on the first of a popular series of four novels by Stephenie Meyer. While they haven't reached the Harry Potter level of cultural saturation, they have been a legitimate sales success. The media attention hasn't been all hype. The fourth book, Breaking Dawn, sold 1.3 million copies in its first day alone last August, and that week, TwilightTwilight's soundtrack debuted at No. 1 in sales, the first time that's happened since 8 Mile in 2002, and has moved a substantial 272,000 units in its first two weeks, prior to the movie's opening. the novel, had its highest week yet, selling 120,000 copies. Reportedly, the series has sold over eight million copies domestically and another nine million overseas. Further portending success,

In recent years, vampires haven't been the stuff of blockbusters, but the ones containing romantic themes have fared best. Twilight's closest antecedent may be Interview with the Vampire, which was based on a famous novel (by Anne Rice) and featured a fresh actor that women responded favorably to (Brad Pitt), like Twilight's Robert Pattinson. Back in November 1994, Interview set the record for highest-grossing opening for an R-rated movie, drawing $36.4 million at 2,604 locations. Adjusted for ticket price inflation, that would equal around $62 million today. In November 1992, Bram Stoker's Dracula had a big debut as well, making $30.5 million or around $52 million adjusted, and the Underworld movies have also been popular. Preceding Twilight on television, two vampire romances developed ardent followings: CBS' similarly-titled but canceled Moonlight and HBO's current True Blood. What's more, from its midnight shows alone, Twilight has already out-grossed the similar novel-based Blood and Chocolate, a werewolf romance that made a limp $3.5 million in its entire run.


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