
by Brandon Gray
The second coming of Narnia had a less passionate opening reception than its predecessor and, being the sole new nationwide release of the weekend, led to one of the softest mid-May periods of the decade in terms of overall foot traffic at the movies.
The Chronicles of Narnia: Prince CaspianThe Chronicles of Narnia: The Lion, the Witch and the Wardrobe, roared in December 2005 with a $65.6 million start (or over $70 million adjusted for ticket price inflation) from fewer screens and wound up with $291.7 million by the end of its run. The disparity is compounded by the fact that, buoyed by the holidays, first weekend grosses in December generally portend higher final grosses than they do in May. captured a sizable $55 million on approximately 8,400 screens at 3,929 theaters to top the weekend, but the reportedly $200 million sequel heralded a theatrical lull for the franchise based on C.S. Lewis' series of religious fantasy novels. The previous adaptation,
Despite the success of the Lord of the Rings and Harry PotterPrince Caspian to exceed its predecessor as blockbuster franchises normally don't maintain interest. Beyond The Lion, the Witch and the Wardrobe, Caspian's literary source was not as popular as what propelled Rings and Potter. Storywise, Lord of the Rings was designed as a trilogy while Potter had the recurring school year and coming-of-age themes. With Narnia, Caspian's just another adventure as the first movie had a complete journey. That's how the picture was marketed as well, as no strong villain or new high stakes were presented, and the Prince Caspian character took center stage with no context or reason to care shown for those who haven't read the books. series, it was unrealistic to expect
What's more, it's been two and a half years since the first Narnia, whereas Rings and Potter made audiences wait only a year for their second adventures. In that time, the fantasy genre has suffered from a glut of movies seemingly all made out of ticky-tacky to the uninitiated (The Golden Compass, The Spiderwick Chronicles, Bridge to Terabithia, etc.), and Prince Caspian looked the same, replete with its computer-generated battles and anthropomorphized animals.
Distributor Walt Disney Pictures' research suggested that Prince Caspian's audience skewed older than The Lion, the Witch and the Wardrobe's with more than half 25 years and older, and opening night moviegoer pollster CinemaScore's rating was lower with an "A-" versus the first movie's "A+." The next movie in the franchise, The Chronicles of Narnia: The Voyage of the Dawn Treader, is scheduled for May 7, 2010, a week after another sequel to one of this summer's big movies, Iron Man 2.
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