Two unpolished superheroes, Hellboy and Hancock, were neck-and-neck for the top spot over the weekend. Without a new release with blockbuster potential, though, overall attendance lulled to the lowest level the post-Independence Day weekend has seen since 2001, but business is poised to roar back next weekend with the arrival of The Dark Knight.
Hellboy II: The Golden Army stormed onto approximately 4,400 screens at 3,204 theaters and grossed $34.5 million over the weekend, a significant bump over its predecessor's $23.1 million start. That was the bar for Hellboy II's success, but the movie also posted a greater debut than the similar comic book adventure, The League of Extraordinary Gentlemen, which opened on the same date five years ago.
While the first Hellboy's $60 million final gross back in Spring 2004 wasn't convincing for distributor Sony to take on a sequel, the picture was well regarded by many and support grew on DVD. Universal Pictures took over on the $85 million-budgeted Golden Army and reported that the majority of the audience had seen the first movie in theaters or on DVD. Universal's aggressive marketing campaign picked up where the first picture left off tonally and reiterated the origin of the Hellboy character as well as the Men in Black-like premise. At the forefront were the picture's colorful visuals and sense of humor.
Hellboy II nabbed nearly $15 million more than fellow opener Journey to the Center of the Earth 3D, which in turn earned around $15 million more than another debuting title, Meet Dave. The $60 million Journey mined a decent $21 million on around 3,200 screens at 2,811 sites. About $11.7 million or 57 percent of that weekend gross came from Real D's 3D presentations at 854 locations, the format's biggest release to date. Distributor Warner Bros. marketed the picture like a theme park attraction and noted that families comprised 60 percent of the audience.
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